Indian cricket market, 730 million people are crazy about it

The current cricket internet projects in India are mainly divided into two categories: information and sports: information (including cricket news, live streaming, score data, etc.) mainly includes Cricbuzz, Cricinfo, CricketNext, Sportskeeda, and CricketCountry; Companies that specialize in cricket include Dream 11 and Fandromeda.
In India, there are 730 million people who love cricket, accounting for approximately 54% of the total population. According to statistics, the size of the Indian cricket market can reach 360 billion US dollars.

How much do Indians love cricket?

At the beginning of the Cricket World Cup or Indian Cricket League, crowds surged: the government left early, bars were overcrowded, and even hospital surgeries may be delayed… The progress of the game became the only concern for people. For.
It seems that only in cricket matches can India be free from differences in caste, language, religion, wealth, and other obstacles. Thanks to India’s huge demographic dividend, BCCI, the governing body of Indian cricket, has become one of the richest sports organizations in the world.
Next, let Zhu explore the potential of the Indian cricket market.

The Origin of Crickets

Cricket, commonly known as “gentlemen’s sport”, originated in the UK and is popular in Commonwealth countries such as Australia, New Zealand, India, Bangladesh, and Nepal.
During the British colonial period, cricket came to India. It initially became popular in various clubs and upper class societies, gradually attracting the participation of Indians engaged in professions such as servants and soldiers, becoming a shared pleasure for both colonizers and colonized individuals.
It wasn’t until the 1980s that cricket truly became a national characteristic of India.
After 1970, India gradually opened its market and adopted commercial liberalization measures. Merchants see business opportunities in the combination of cricket enthusiasm and nationalism – cricket is deeply ingrained among people in various industries in India (unlike football, which relies more on urban working class football), and every sport specializes in high-ranking forms, which cultivates a large scale. Generate a large number of celebrities, generate a large number of topics, and ultimately bring more business opportunities.
In the late 1990s, with the rise of the urban middle class and the increasingly prominent nationalist contradictions, cricket gradually gained a broader mass base in India and became the “largest ball” in India.
In India, there are 730 million people who love cricket, accounting for approximately 54% of the total population. Cricket fans are also the strongest consumer fans, Cricket related revenue is also high, roughly divided into television broadcasting rights, advertising revenue, and league revenue. According to statistics, the size of the Indian cricket market can reach 360 billion US dollars.

The size of the Indian cricket market

Football has approximately 330-35 billion fans worldwide, mainly concentrated in Europe, Africa, Asia, and the Americas; Cricket has 2-3 billion fans worldwide, mainly concentrated in countries such as the UK, Australia, New Zealand, India, South Africa, Bangladesh, and Nepal.
In terms of attendance and number of participants, cricket is the world’s second largest ball game after football; Compared with the global layout of football, in terms of geographical distribution and concentration ratio, cricket is more concentrated in areas with wider influence of the Commonwealth, and the audiences in the countries covered are all English users, which is more integrated into the promotion.